Who?
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Graduated from LASALLE College of the Arts in design studies, Kenneth stands as a modern-day designer whose interest lies on the intersection of arts, science, and technology. He enjoys taking 35mm photos, collecting well-designed prints, and reading the NYT during lunch hours to keep up with current affairs.
[Experience]
JUN 2022 ︎︎︎ PRESENT
Product Designer
SPH Media Ltd
MAY 2020 ︎︎︎ AUG 2020
Regional Brand Design Intern
Shopee Singapore Pte Ltd
JUN 2022 ︎︎︎ PRESENT
Product Designer
SPH Media Ltd
MAY 2020 ︎︎︎ AUG 2020
Regional Brand Design Intern
Shopee Singapore Pte Ltd
[Education]
AUG 2019 ︎︎︎ JUL 2021
BA(Hons) in Design Communication
LASALLE College of the Arts
AUG 2016 ︎︎︎ JUL 2019
Diploma in Design Communication
LASALLE College of the Arts
AUG 2019 ︎︎︎ JUL 2021
BA(Hons) in Design Communication
LASALLE College of the Arts
AUG 2016 ︎︎︎ JUL 2019
Diploma in Design Communication
LASALLE College of the Arts
[Awards]
2019
D&AD New Blood Awards
Wood Pencil
2019
Crowbar Awards
Silver in Branding
2019
D&AD New Blood Awards
Wood Pencil
2019
Crowbar Awards
Silver in Branding
[On advancing design research and education]
Corroborating design practice & academic research (without necessarily translating it into a practice-based research), Kenneth is interested in the area of design research and pedagogy. His curiosity in design research involves the epistemological production of new design knowledge (tacit & explicit), as well as the use of discursive reasoning as a medium for creative design explanation/communication.
Working in tandem with a pedagogical interest, the two body of research come together to create a sequential passion for: new knowledge construction ︎︎︎ its’ transmission & acquisition into design education ︎︎︎ and the transdisciplinary commmunicative function of design research.
[On the identity & transdisciplinary quality of design]
With the expanding range of design practices, it is increasingly difficult to define and set boundaries of what constitutes as a design activity. While specific descriptors are increasingly employed to explain what we do (think of “Brand Designer”, “UI/UX Specialist”, “Full-stack Designer”, “Design Engineer” among many others), the general title of “graphic designer” is still most commonly used; a term often associated as a “production of visual solutions to communication problems” (Bennett and Vulpinari qtd in Kong 16).
This largely pragmatic and market-driven definition of design is problematic when we consider the notion of design in a broader sense: a medium for critical inquiry through creative artistic process. Rather than jam-packing the field into a formulaic, problem-solving framework—ahem, ‘design thinking’—that is often reductionistic, Kenneth believes that design does not always have to be a practical and solution-driven activity. Instead, it is an inquiry, a curious process of understanding the world around us. It affords fresh & creative perspective for other disciplines to collaborate with, inspiring new ways of thinking, doing and learning: in design, through design and by design.
[On contacts]
︎ Say hi to him over at work[at]kennethrori.com
Corroborating design practice & academic research (without necessarily translating it into a practice-based research), Kenneth is interested in the area of design research and pedagogy. His curiosity in design research involves the epistemological production of new design knowledge (tacit & explicit), as well as the use of discursive reasoning as a medium for creative design explanation/communication.
Working in tandem with a pedagogical interest, the two body of research come together to create a sequential passion for: new knowledge construction ︎︎︎ its’ transmission & acquisition into design education ︎︎︎ and the transdisciplinary commmunicative function of design research.
[On the identity & transdisciplinary quality of design]
With the expanding range of design practices, it is increasingly difficult to define and set boundaries of what constitutes as a design activity. While specific descriptors are increasingly employed to explain what we do (think of “Brand Designer”, “UI/UX Specialist”, “Full-stack Designer”, “Design Engineer” among many others), the general title of “graphic designer” is still most commonly used; a term often associated as a “production of visual solutions to communication problems” (Bennett and Vulpinari qtd in Kong 16).
This largely pragmatic and market-driven definition of design is problematic when we consider the notion of design in a broader sense: a medium for critical inquiry through creative artistic process. Rather than jam-packing the field into a formulaic, problem-solving framework—ahem, ‘design thinking’—that is often reductionistic, Kenneth believes that design does not always have to be a practical and solution-driven activity. Instead, it is an inquiry, a curious process of understanding the world around us. It affords fresh & creative perspective for other disciplines to collaborate with, inspiring new ways of thinking, doing and learning: in design, through design and by design.
[On contacts]
︎ Say hi to him over at work[at]kennethrori.com