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Kenneth is a graphic designer based in Singapore, with works specializing in design research, branding, UI/UX, and editorial design.
Sengkang Smokers
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Introduction
An information design project that inquires into the smoking habits of residents of Sengkang, the youngest neighborhood in Singapore.
Team
Orlie Suverza-Baek
Kenneth Rori
Nurliana Zahari
Lim Wei Hui






On-site observations were conducted around the Sengkang neighbourhood for the duration of 6 weeks, where multiple data points such as time, gender, age group, duration, and sociality of the observed smokers were collected and fed into data visualization tools.






Leaflets containing information about the project, such as Research Methodology, Site Information, and Objectives, are housed in a cigarette-inspired box which can be dismantled to reveal an illustrated map of the neighbourhood.

As a finishing touch, the paper stocks used in the project is rubbed with real tobaccos from unused cigarettes prior to printing, adding a layer of sensorial experience for the audience to engage with the project.






A simple minisite was also created to present gathered and visualized data on a digital format, with the goal to increase the reach and accessibility of the project.



© 2022 KENNETH RORI. ALL RIGHTS RESERVED. MADE IN SINGAPORE.




©  2022 KENNETH RORI. ALL RIGHTS RESERVED. MADE IN SINGAPORE.