Seabank by Shopee
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Introduction
Seabank is a digital banking arm of Sea Ltd that was a result of an amalgamation between ShopeePay and Bank BKE Indonesia. This project is a speculative branding exercise to explore the possibilities of brand direction.
Seabank is a digital banking arm of Sea Ltd that was a result of an amalgamation between ShopeePay and Bank BKE Indonesia. This project is a speculative branding exercise to explore the possibilities of brand direction.
Client
Shopee Singapore
Sea Ltd
Shopee Singapore
Sea Ltd
Inspired by Van Toorn's belief of graphic designer's innate role as an interventionist: a subjective intermediator, this project tries to summarize and capture Hong Kong’s political events through a visual essay of found images (Shaughnessy). The calendar displays the faces of Hong Kong residents in these events; highlighting the city’s effervescent fight for independence; a tumultous fight against itself.
As a response to the epochal divide and partisanship, the project invites future citizen designers to engage graphic design as a mode of activism outlet to the complex problems of modern-day society: "to comfort the disturbed and disturb the comfortable" (Lo).
Bibliography
Lo, Nikki Cheryl Shu Zhen. “The Spirit of Resistance.” LASALLE College of the Arts, 2020.
Poynor, Rick. “Jan Van Toorn: The World in a Calendar.” Design Observer, 23 May 2012, URL. Accessed 23 August 2021.
Shaughnessy, Adrian. Review of A Dutch battle that still rattles, Eye Magazine, vol. 23, no. 90, 2015, URL. Accessed 23 August 2021.